- March 4, 2026
- by admin
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Your online reputation is your most valuable business asset. With 93% of Indian consumers reading reviews before making a purchase decision, managing what people say about your brand online directly impacts your sales and growth. This guide covers everything you need to know about ORM in 2026.
What is Online Reputation Management (ORM)?
ORM is the practice of monitoring, influencing, and managing what people say about your brand online — on Google, social media, review platforms, and news sites. A positive online reputation builds trust, drives conversions, and protects your business from crises.
Key ORM Platforms for Indian Businesses
- Google Reviews: Most important for local businesses – affects Maps and search rankings
- Justdial / Sulekha: Major Indian business review platforms
- Facebook Reviews: Visible to 400M+ Indian Facebook users
- Quora: Brand mentions and question-answer discussions
- LinkedIn: Professional reputation for B2B companies
- Twitter/X: Real-time brand mentions and customer complaints
How to Build a Positive Online Reputation
- Proactively request reviews from happy customers via WhatsApp or email
- Respond to every review – positive and negative – within 24 hours
- Create high-quality content that ranks for your brand name
- Build social media presence to own search results for your name
- Monitor Google Alerts for brand mentions daily
How to Handle Negative Reviews
- Respond calmly and professionally – never argue publicly
- Acknowledge the issue and apologize if warranted
- Offer to resolve offline via phone or email
- Report genuinely fake or defamatory reviews to the platform
- Dilute negative reviews by generating more positive ones
⭐ Need help managing your online reputation? Contact Maya Digital Desk for professional ORM services. Follow us on Instagram and Facebook!