Google’s AI is running your ads. Do you know where your money is going? Performance Max (PMax) campaigns have become the dominant campaign type in Google Ads — and for many advertisers, they’ve become a black box that consumes budget with limited transparency. In 2026, understanding how PMax works and how to control it is…
By Maya Digital Desk | Published: February 23, 2026 | Reading Time: 12 Minutes The world of performance marketing has changed more in the last 18 months than in the previous decade combined. If you are still running campaigns the way you did in 2023, you are not just behind — you are bleeding money….
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