For twenty years, SEO had one core assumption: rank high, get the click. That assumption is now broken. Google’s AI Mode has crossed over a billion monthly active users, and AI Overviews now answer a large share of informational queries directly on the results page before a single blue link is ever clicked. Add SearchGPT,…
Search has changed. Millions of people no longer type queries only into Google — they ask ChatGPT, Perplexity, and Google AI Overviews for direct answers. This shift has created a new discipline called Generative Engine Optimization (GEO), and businesses that ignore it risk becoming invisible to an entire generation of AI-first searchers. What Is GEO…
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