Video has become the dominant content format on the internet — and in India, it’s not just dominant, it’s everything. With 800+ million internet users consuming video content daily, Indian brands that aren’t leveraging video marketing in 2026 are invisible. Instagram Reels, YouTube Shorts, WhatsApp Status videos, and long-form YouTube content have collectively reshaped how…
By Maya Digital Desk | Published: February 23, 2026 | Reading Time: 12 Minutes India has 63.4 million MSMEs — and together they contribute 30% of the country’s GDP. But fewer than 8% of Indian MSMEs have an effective digital presence. This is both a problem and an extraordinary opportunity. In 2026, the MSMEs that…
India has over 500 million active WhatsApp users — the largest user base in the world. For Indian businesses, this isn’t just a messaging app; it’s the most powerful marketing channel available today. In 2026, WhatsApp Marketing has evolved from simple broadcast messages to a fully-fledged, automated, personalized revenue engine. Whether you run a local…
By Maya Digital Desk | Published: February 23, 2026 | Reading Time: 12 Minutes The world of performance marketing has changed more in the last 18 months than in the previous decade combined. If you are still running campaigns the way you did in 2023, you are not just behind — you are bleeding money….
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