How to Measure WhatsApp Lead Generation ROI Properly

How to Measure WhatsApp Lead Generation ROI (Not Just Click Count) Click count is not ROI. It’s tempting to treat “we got 400 WhatsApp clicks this month” as a success metric on its own, but a click is just someone opening a chat window — it says nothing about whether that conversation became a customer,…

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Google Ads vs Meta Ads in India 2026: Which Platform Wins for ROI?

If you’re running paid ads in India, you’ve probably asked: Google Ads or Meta Ads (Facebook and Instagram)—which one delivers better ROI in 2026? Both platforms have evolved with AI-powered targeting, but the game has changed. Indian businesses need to know where to invest their limited ad budgets for maximum returns. At Maya Digital Desk,…

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